It’s about helping clients help themselves. When we provide clear, reliable product information, we reduce friction and empower people to get the most out of what they’ve purchased. Good content removes confusion, shortens learning curves, and makes support a last resort rather than a first stop.
We’re looking at how we can unify our content across platforms so clients aren’t hunting through PDFs, knowledge base articles, and support tickets for answers. That includes standardising our terminology, improving searchability, and aligning how we communicate product updates. There’s a real opportunity to make that experience smoother.
That it's just manuals or step-by-step instructions. Really, technical content is an extension of the product. If we get it right, it becomes part of how clients evaluate, adopt, and succeed with our solutions. It’s not just support—it’s enablement in the true sense of the word.
It’s an investment in scale and consistency. It helps every other client-facing team—from Sales and Success to Support and Training—because they can rely on a single source of truth. And more importantly, it gives clients the confidence that they can solve problems and explore features on their own terms.